Our Location
Jamia Nagar, New Delhi, India - 110025
About Us
Our Story
AlFragancia is more than just a name — it’s a reflection of culture, passion, and purpose. The word is a blend of “Al”, meaning “the” in Arabic, and “Fragancia”, meaning “fragrance” in Spanish. Together, it translates to “The Fragrance” — a name that perfectly captures our mission to create scents that define identity and leave a lasting impression. Interestingly, if translated directly from Spanish, it also reads as “To the fragrance”, a beautiful coincidence that mirrors our journey of dedication and direction toward excellence in perfumery.
This brand was born not out of abundance, but out of pure passion and necessity. With very little money and a big dream, I transformed a part of my parents’ house into a small manufacturing unit. What began as a humble setup soon became the birthplace of our signature attars and perfumes.
AlFragancia was created to fill a gap — a noticeable lack of genuinely high-quality, long-lasting, yet affordable fragrances in the market. We saw how most affordable options lacked depth, elegance, and longevity, while premium scents were often priced out of reach for everyday customers.
At AlFragancia, we take pride in using 30% to 35% fragrance oil concentration in our perfumes — a level that rivals the richness and longevity of high-end luxury fragrances. This ensures that every scent not only smells exquisite but also lasts for hours, leaving a memorable trail wherever you go.
Our goal from day one has been simple: to craft luxurious, long-lasting perfumes and attars with premium aesthetics, but at prices people can actually afford. No compromises — just real, rich fragrances that speak to your senses.
Driven by a lifelong passion for scent creation and a desire to build something truly unique, AlFragancia is now on a mission to redefine what accessible luxury can smell like.
Our Mission
At AlFragancia, our mission is clear and unwavering:
To craft high-quality, luxurious perfumes and attars that reflect elegance, authenticity, and richness.
To ensure every fragrance we create is long-lasting, leaving a memorable impression with every wear.
To make premium-level scents affordable and accessible — because everyone deserves to experience quality without breaking the bank.
And to uphold the highest standards of customer service and satisfaction, ensuring every customer feels valued, heard, and delighted.
We exist to bring timeless fragrance experiences to the masses — with honesty, excellence, and care at the heart of everything we do.
Our Vision
India has a timeless connection with fragrance — from the ancient Kannauj perfumers, often called the Grasse of the East, to the use of natural attars in royal courts and Ayurvedic traditions, our land has long embraced the art of perfumery as both luxury and ritual.
Historical texts mention how emperors of the Mughal Empire bathed in rose water, how Attar of Mitti captured the scent of first rain on dry earth, and how sandalwood, saffron, jasmine, and oud were used not only as personal scents but as spiritual offerings. Kannauj attars, extracted through the age-old deg-bhapka distillation method, are still revered worldwide for their purity and heritage.
At AlFragancia, our vision is to revive this glorious Indian fragrance legacy — to bring back the artistry, depth, and cultural soul of traditional perfumery and make it accessible to a modern audience.
We aspire to:
Preserve and reinterpret India’s fragrance traditions with a modern touch.
Make heritage-inspired scents affordable and available to the masses.
Build a brand that stands as a symbol of Indian excellence in perfumery, globally.
Spread the fragrance of India’s cultural richness to the world — one bottle at a time.
We believe that perfumes are not just about smelling good — they are about storytelling, identity, and memory. Through AlFragancia, we aim to create fragrances that are deeply personal, rooted in history, and crafted for the future.